Understanding measurement scales
Measuring the user experience and digital performance implies to be interested in measurement scales. The choice of the graduation of the tool with which a Lire la suite
UX, common sense and logic
The organization of co-design workshops is an essential and indispensable milestone in a digital project. These workshops have two main advantages: They make project Lire la suite
Can the price of a share measure the user experience?
Foreword Snapchat is a mobile application for sharing photos and videos. The originality of this application is to limit the viewing time of the media Lire la suite
KPI, “L’origine du monde”
KPI – Key Performance Indicators A KPI or Key Performance Indicator is information that allows an individual to assess a situation. Any collection and use Lire la suite
Quick win or not quick, aim is winning !
Foreword There are phrases, words that hold irrational powers over us. Beyond their intrinsic meanings, they convey values that tend to push us towards cognitive Lire la suite
History of user experience
The Origins Since the dawn of time, humans have sought to save their efforts to achieve their goals and meet their needs. Big cats hunted Lire la suite
In search of performance
Foreword This first article on performance aims to present our convictions, concerning the treatment of this theme and to initiate the future themes and articles Lire la suite
Usability of interfaces
This term appeared in the early 1980s. Previously, the term “user friendly” was used. This use has disappeared because of its lack of Lire la suite
Design an evaluation questionnaire
It may be necessary, in particular to collect the needs and opinions of users, to design a questionnaire. It allows the collection of subjective data Lire la suite